What makes a sales team successful?

The five traits you need to instill in your team to make it big

Diego Pineda
The Startup

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Photo by Perry Grone on Unsplash

Remember the Dream Team? In 1992, coach Chuck Daly brought together the best and most experienced NBA players at the time: Magic Johnson, Michael Jordan, Charles Barkley, Larry Bird and others, to win gold at the Barcelona Olympics, outscoring every opponent by an average of 43 points. That was a successful team!

What if you also had the chance to gather a successful sales team for your company? Just as coach Daly had to select players from a variety of teams, you have different options (outsourcing, hiring in house) to choose from when putting together your sales department.

In this blog, I will describe 5 characteristics of a successful sales team so you can choose wisely.

1. Training Hard

You’ve heard the stories about the hard-core training routines of basketball players like Michael Jordan. No sweat, no gain.

It’s the same with your sales reps. They must be well trained, passionate, positive, empathetic, with great listening skills, the ability to multitask, think on their feet, and provide quick solutions.

The team must stay up-to-date with the latest sales trends and technology, so they can actively…

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