What Marketers Can Learn About Storytelling From the Movie Industry

Using the power of the individual

Joshua VanDeBrake
Oct 7, 2020 · 4 min read
Photo adapted from Roberto Nickson on Unsplash

Hollywood has developed a technique for effectively telling stories that hold our attention. The way movies suck you in isn’t a fluke or an accident — they’re engineered that way.

And more importantly, this technique can be transferred to marketing and make your message…