What Most of Us Get Wrong about Measuring Marketing

Mack Grenfell
Jun 8, 2019 · 10 min read

Let’s say that you run an online store. You advertise that store using a range of different marketing channels — Google Search, Facebook, YouTube et cetera. If someone buys something from your store having seen ads on all of these channels; which one do you give the credit to?

This is the fundamental question of how you measure marketing. In a digital world, where consumers…