The Startup
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The Startup

What Neurochemistry Teaches Us About Brand Relationships

Photo by Kelly Sikkema on Unsplash

In my experience as a marketer, I’ve found it beneficial to think about brand-consumer relationships as parallel to typical human relationships. Like in human relationships, you’ll exchange information and ideas, you’ll share experiences together, and the quality of your interactions will decide whether you continue to interact.

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Jayson DeMers

Jayson DeMers

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CEO of EmailAnalytics (emailanalytics.com), a productivity tool that visualizes team email activity, and measures email response time. Check out the free trial!