What Sets Amazon Apart?
It all started with selling books on the Internet a decade before everyone had a smartphone.
Amazon has turned 25.
It survived the dot com bubble and the Y2K pandemonium within the first decade. Pets, Webvan, and TheGlobe could not, despite greater promise and amazing marketing campaigns.
It all started with selling books online. Now Amazon sells everything that can be legally sold. But it does a lot more than that.
It hosts our content on secure cloud servers. It has millions of subscribers generating $17bn in revenue. It sells groceries. It also offers great cinematic content on its streaming service. And it has opened physical stores, the irony of which is not lost on anyone.
Oh, and Amazon still sells the highest number of books in the USA. That’s nostalgia and business packed into a success strategy, perhaps more the latter than the former — because books sell, don’t generally get damaged in transit, and nobody minds waiting an additional day if the delivery is late!
