The Startup
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The Startup

What Should You Do if You Discover Another Company With the Same Idea as Your Startup?

Step #1: Don’t panic!

For much longer than I’ve been teaching entrepreneurship, people have been pitching what they believe are brilliant startup ideas they think nobody has ever done before. (If I’m being honest, I’ve pitched a few of them myself.) While I’m certain some portion of the…



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @