What Should You Teach for Free (And What Should You Charge For?)

You can’t build a business by giving away the farm

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You think you’re being generous:

• Posting tips.
• Dropping value bombs.
• Giving away the good stuff.

But here’s what’s really happening: You’re training your audience to take — and never pay.

Give me 5 minutes of your time and I’ll show you what should be free and what should you charge for.

How much you move the freeline depends on this

The freeline is not a moral choice. It’s a strategic one.

If you make your money selling implementation like:

• Coaching
• Group programs
• Done-for-you services

Then sure, give it all away. The more they know, the more they want your help doing it.

But if your offer is the information — courses, playbooks, digital products — then giving it all away makes zero –let me say it again: ZERO– sense.

That’s like handing out the full menu for free when your revenue comes from meals. No one’s sticking around to pay.