The Startup
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The Startup

What the Bernie Memes Mean for Political Engagement

Memes are the surplus of culture. Online memes exist in a state of constant creation, flowing outward from communities, pages, accounts, and memelords, ready to be amplified by influencers, referenced by your family, or shared by your friends. However, political memes act more like the exhaust from a factory — more appear when the systems are working harder.

Four years ago, Trump’s rise to prominence was amplified by a simple meme message, a piece of nostalgic reductionism to be worn as headwear or printed on stickers. The meme was so…

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