What the Fear of Flying Can Teach Us About Entrepreneurship

Is the thing that makes people afraid of airplanes preventing them from buying your product?

Aaron Dinin, PhD
Jul 8 · 6 min read
Photo by Hao Zhang on Unsplash

“It doesn’t make any sense,” the entrepreneur complained as we started our meeting. “All our competitors have crappy products that are harder to use and more expensive. Why are we having so much trouble…