What This City Needs Is A Tagline With A Capital “T”

Michael Grossman
Oct 16, 2019 · 6 min read

We got trouble! Right here in River City! With a capital T that rhymes with B, and that stands for brand positioning.

Working with cleantech companies means I’m often in meetings with scientists and engineers. By nature, they are very analytical people, which is why they are excellent problem solvers. And in advanced mathematics, there is always a right answer and a wrong answer: Black and white.

I, on the other hand, talk about subjects that exist in more grey areas, and this makes me a quasi-Professor Harold Hill…