Want to Launch A Product? Here’s Your Comprehensive Digital Blueprint
I’ve spent two decades building brands, launching and marketing products, and I have a simple digital roadmap you can adapt to launch your products or services. While this isn’t tailored to your products, budget, or marketing objectives, it’s general enough to get you organized and off the couch.
Let’s first start with a digital roadmap for any new product launch (i.e. your product promotion strategy). You need a standard game-plan for the basics and you can include creative campaigns on top of the basics.
I. Pre-launch Strategy:
1. Website Teaser/Landing Page:
You can create an above-the-fold coming soon preview (depending if your website has a slideshow) of the new product. On click, you can direct them to a teaser page that gives them a little more info and offers to alert them of the launch via email capture (an excellent way to boost your email list). For example:
