The Startup
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The Startup

What to Learn From JC Penney’s Failures

Lessons of a dying company and what’s in store for retail companies

Several retailers have recently declared that they are hiring restructuring advisors to get them through Chapter 11 proceedings. Bankruptcy is different from restructuring, and if a company successfully comes out of Chapter 11 proceedings, we should see them eventually bring in profits again. Chapter 7, on the other hand, is the other option when a company is on track to miss scheduled contractual payments to its creditors. Instead of trying to fix…




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