What Two Clowns Taught Me About Successful Client Acquisition

That may prove fruitful in launching next year

Picture courtesy of Katrijn Van Loock and Ida Dom

“If you want to attract new clients, you must first appease your inner conflict. And by the way, once that happens, stay put; clients will find you.”

This piece of wisdom is what two Sacred Clowns¹ showed a group of practitioners during an experimental workshop. The self-employed case bearer felt relief as we proceeded to help her resolve her inner conflict, a fight between the need for restorative calm and the drive to proactively and assertively get clients.

In a second case, two co-founders of a micro business needed alignment too. However, we figured out that it would be up to the co-founders to canvass clients in this case.

How does this relate to my client acquisition practices?

1. Congruence is critical. If you sense an inner conflict, a debate within yourself, a hesitation, you may need to work on yourself first. For example, if you use a phrase like “on the one hand, …. on the other hand”, you have found an inner conflict to take care of so that your efforts are not in vain. To find out more about this, check out this 2 min article, Apply This Conflict Resolution Technique to Your Inner Struggles.