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What Works on LinkedIn In 2025
Have an advantage in the frantic race for attention.
What is happening on LinkedIn in 2025?
It’s a frantic race for attention.
People copy each other. Your feed is flooded with AI-written posts. Some poor souls spend hours writing ‘meaningful’ comments.
This article answers the burning question: “What must you do to stand out on LinkedIn in 2025?”
I’ve been writing on LinkedIn since 2022, almost daily, I’ve seen it all, and here are my best tips.
LinkedIn wants quality, professionalism, and well-formatted content
LinkedIn employees and content managers promote a quality-over-quantity narrative. Writing quality content means:
- Ground your post in knowledge or advice you’re uniquely qualified to share
- Focus less on hashtags and more on your hook
- Include eye-catching visuals — photos, infographics, etc.
It looks good on paper, but the reality on LinkedIn is quite different. A few years ago, writers like Tim Denning or Tom Kuegler promoted using personal stories and keywords such as ‘work’, ‘career’, etc.
LinkedIn has its own voice. If you follow it, you succeed.
Nonetheless, personal stories and selfies flooded the network, and made it all counterproductive. Since people were posting things like:
- I broke my leg. These are leadership lessons from it. (draw leadership from every experience, even going to the toilet is a leadership lesson!)
- I was fired from my marriage. (yes, your career changed)
- My baby died and I posted a picture of a dead baby. (too personal)
Make a clear line between what is personal and what is professional. Here are the keywords I recommend using:
Keywords
- Leadership
- Mental health
- Inclusion
- AI
Formatting
Some general formatting rules that work in 2025 haven’t changed much from what…
