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The Startup

What’s a “Marketing Plan”?

And what is it good for?

Last week, as part of a curriculum review inside my department, I decided to ask Twitter what it thought of marketing plans. Should I be teaching this concept?

35K views and 3K engagements later (link here:, I want to try to summarize some of what I learned and some of my own thinking…




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Bruce Clark

Bruce Clark

A practical business professor musing on marketing and management from his not quite ivory tower. Writings do not represent the views of Northeastern University

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