The Startup
Published in

The Startup

What’s the Buyers’ Journey?

Inbound marketing centers around the concept that buyers want to consume information on their own and progress down the sales funnel. The buyers’ journey defines the adventure a customer goes on from first identifying a problem, all the way to making a purchase decision to solve their problem.

Depending on your business, your audience might spend more time in one stage or another. If you’re a business-to-consumer…

--

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Cass Polzin

Cass Polzin

Gen Z Marketer Passionate About Communities

More from Medium