The Startup
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The Startup

What’s the Buyers’ Journey?

Inbound marketing centers around the concept that buyers want to consume information on their own and progress down the sales funnel. The buyers’ journey defines the adventure a customer goes on from first identifying a problem, all the way to making a purchase decision to solve their problem.

Depending on your business, your audience might spend more time in one stage or another. If you’re a business-to-consumer…

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