AI’s Fairytale Ending: The Future of Disney Storytelling

For years, the Mickey Mouse company has been investing heavily in AI to improve its storytelling. Deep Story AI is the inevitable next step.

Geoff Cook
Aug 29 · 10 min read

Disney starts with an insurmountable lead

That’s 35,000 times more books than humanity has produced in a thousand years.

Science fiction? Give it 20 years.

The magic is now

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Trifonov_Evgeniy/iStock

“is a tool for both executives and creatives that allows for a better moment-to-moment understanding of how audiences relate to the Disney experience.”

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Spencer Platt/GettyImages

The story algorithm

That’s scary good AI.

Disney can fix that.

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Trifonov_Evgeniy / iStock

The hero is introduced in his ORDINARY WORLD where he receives the CALL TO ADVENTURE. He is RELUCTANT at first to CROSS THE FIRST THRESHOLD where he eventually encounters TESTS, ALLIES and ENEMIES. He reaches the INNERMOST CAVE where he endures the SUPREME ORDEAL. He SEIZES THE SWORD or the treasure and is pursued on the ROAD BACK to his world. He is RESURRECTED and transformed by his experience. He RETURNS to his ordinary world with a treasure, boon, or ELIXIR to benefit his world.

The story singularity is near

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ipopba/iStock

“We didn’t train it to do that, but it emerged in the process of getting better at predicting the next word in a sequence. We believe that deep learning will eventually be able to reason quite well, but there’s a lot of research in front of us and of course we can’t predict that with certainty.”

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BEN STANSALL/GettyImages

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Geoff Cook

Written by

Started and sold 3 companies in the last 20 years for $10 million, $100 million, and $500 million. Ernst & Young Entrepreneur of the Year Award Winner (Philly).

The Startup

Medium's largest active publication, followed by +717K people. Follow to join our community.

Geoff Cook

Written by

Started and sold 3 companies in the last 20 years for $10 million, $100 million, and $500 million. Ernst & Young Entrepreneur of the Year Award Winner (Philly).

The Startup

Medium's largest active publication, followed by +717K people. Follow to join our community.

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