The Startup
Published in

The Startup

When Assumptions Lead to Failures

The Rise and Fall of Rhapsody, the Revolutionary Streaming Service You Probably Never Heard About

Rhapsody’s original interface in 2001

Background

The year is 2001, and the music consumption ecosystem was rapidly (and radically) changing. Apple had just launched iTunes, and by December of that year (2 months after the revolutionary iPod was released), Rhapsody was born.

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