Hey everyone,

We are making some changes — here are three updates that cover everything you need to know:

1. We’re Rebranding The Startup to Start it up.

The rebranding move is the first major pivot in our 7-year history.

Times are changing.

From their little desk in their little rooms from the middle of nowhere, creators are taking over the world.

Some creators run widely profitable writing businesses, while others are busy building their empires through newsletters, podcasts, self-published books, online courses, or Youtube/TikTok/Clubhouse channels.

Text, audio, images, video — whatever format they use to create content, these individual entrepreneurs continue to build trust with their niches. It’s no wonder that news like “X company acquired Y newsletter for $7-figure” keeps popping up.

The rise of the creator economy (and the upcoming generation of individual entrepreneurs it empowers) proves that you don’t need a company or an army of employees to be a business.

With Start it up, we now prioritize stories that help today’s creators get smarter at building their thing.