When to build and when to buy; on the lure of building software

Mark Ridley
Feb 19, 2019 · 8 min read
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Photo by Nathan Aghelsefat Abatari on Unsplash

Reasons not to build

Reasons to build

On Capitalising Software Development

We will add your biological and technological distinctiveness to our own

A warning about buying; it’s not all butterflies and rainbows

To recap; Buy it , then blend it, but don’t build it (unless you have to)


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Mark Ridley

Written by

Technologist, lean evangelist, chaos monkey and Chief Technology Prevention Officer. Loves good coffee, hanging around on ropes and driving about in cars

The Startup

Medium's largest active publication, followed by +680K people. Follow to join our community.

Mark Ridley

Written by

Technologist, lean evangelist, chaos monkey and Chief Technology Prevention Officer. Loves good coffee, hanging around on ropes and driving about in cars

The Startup

Medium's largest active publication, followed by +680K people. Follow to join our community.

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