Where Did Uber Go Wrong?
How the world’s largest ride-hailing company stumbled.
In March this year, Uber made 10 years of being at the centre of giving a face to ride-hailing apps & making it seamless and easy. About a decade ago, Two friends, Travis Kalanick and Garrett Camp, were attending the LeWeb in 2008 in Paris, an annual tech conference the Economist describes as “where revolutionaries gather to plot the future”. It’s from there that they’re believed to have had one winter night during the conference when the pair was unable to get a cab and the scenario birthed the mighty idea of ‘UberCab’ that came to be known today as ‘Uber’.
However, with success, comes its own share of challenges and a dose of controversy for any start-up that is at the pinnacle of rapidly attracting huge amounts of investment & funding. The tremendous growth of Uber & her disruptive technology instantly handed it the ‘accolade’ of the highest valued private start-up company in the world at $70 billion.
Uber has been at the centre of so much controversy that has affected & plugged her valuation & stocks. In 2017, Uber’s overwhelming scandals, blunders and PR disasters saw founder and CEO Travis Kalanick resign following months of chaos. Mr Travis was forced to step down as CEO after facing pressure from investors after volatile six months of scandals and…
