Where Great Product Roadmap Ideas Come From

The fifteen best ways to inspire new ideas, and three to avoid

Lenny Rachitsky
Jun 12 Β· 2 min read
  1. Talking to customers πŸ‘‚οΈ
  2. Talking to employees who talk to customers (e.g. sales, customer support, marketing) πŸ€—
  3. Observing your customers, through data and user research 🧐
  4. Spending quality time with previous data dives and user research πŸ”¬
  5. Using the product yoursel️f πŸ•΅οΈβ€β™€οΈ
  6. Thinking in a quiet place πŸ€”
  7. Having small discussions with teammates πŸ’β€β™‚οΈ
  8. Working backwards from your long-term vision 🀩
  9. Looking into what caused users to churn πŸ“‰
  10. Looking at competitors πŸ‘€
  11. Looking at adjacent markets 😏
  12. Looking at analogous businesses in completely different markets πŸ”­
  13. Creating user journey storyboards 🎞
  14. Having hackathons and watching the demos πŸ‘©β€πŸ’»
  15. Catching technology shifts πŸ“±

Where great ideas rarely come from:

  1. Large brainstorms β€” bad source for big new ideas, but has other benefits such as getting everyone on the team involved in the process 🎯
  2. Staying heads down for too long β€” give yourself space to go big and wide on occasion πŸ™ƒ
  3. Copying what your competition is doing β€” don’t assume they actually know what they are doing 😝

For more writing like this, consider subscribing to my newsletter or following me on Twitter @lennysan.

Sincerely,

Lenny

Thank you to everyone who contributed your great suggestions on this twitter thread, particularly Gustaf AlstrΓΆmer, Alistair Croll, Blake Robbins, Carey Caulfield, Lin Classon, Justin Jones, Henry Vazquez, and Jatin Bhatia πŸ™

Lenny Rachitsky

Written by

Tinkering. Previously, Growth PM Lead @ Airbnb, Founder/CEO, Software Engineer.

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