Who Else Wants Apple To Put Back The Damn Charger In Your iPhone Box?

Was Apple’s real intention to save money or the planet?

Jano le Roux
The Startup

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An Apple 5W adapter.
Illustration

Brazil just hammered 3 thorns deep into Apple’s inner-thigh flesh.

  • An instant fine of R$12,275,500 (around $2.3 million USD).
  • A ban to stop selling iPhones that don’t come with charging bricks.
  • A cancelation of iPhone 12’s registration with Brazil’s FCC equivalent.

But worst of all, Brazil did this one day before Apple’s iPhone 14 launch.

Probably because the iPhone 14 will not come with a charging brick either and Brazil doesn’t like the sound of that one bit.

The sad removal of the charging brick

In 2020, Apple removed the brick from the iPhone 12’s box.

Not even the leakers could predict that.

It totally shocked the world.

What ticked me off more than the brick was that they removed the EarPods too and most people didn’t even realize or seem to care about it.

Apple’s removal of the brick and the EarPods left the world with a woefully underwhelming iPhone unboxing experience.

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Jano le Roux
The Startup

I craft zero-bs marketing that doesn't feel like marketing. Award-winning brand expert ready to lead your brand's growth. Connect: jano@likeflare.com Join me ⤵️