Who Is the Human Face Behind Your Business?
When people engage with your business, who do they think about?
The fact is, people buy from people they like, and many brands are only as strong as the people who lead them.
Could you imagine Amazon without Jeff Bezos, Facebook without Mark Zuckerberg or Virgin without Richard Branson? Then think about what happens to many companies when their public-facing leaders step aside. Microsoft has weathered a few storms since Bill Gates stepped to the side to concentrate on his philanthropic work (for which he deserves so much credit), and Apple, although still very powerful, does not appear to pack the same punch as it did when the late Steve Jobs was at its helm.
And it is not just mega-sized businesses that thrive by incorporating a little personality into their brands. In fact, you could argue that the smaller the business, the more important it is to develop a personal brand.
For example, a restaurant’s reputation, no matter how well known the establishment, can live and die on the perception of its head chef. Hotels become homes away from home when the proprietors greet their guests and are on first-name terms.
