The Startup
Published in

The Startup

#MarketingFails

Why a Typical Marketing Persona Just Isn’t Enough

And what you can do to fix it.

Photo by Campaign Creators on Unsplash

“Know exactly who it is you want to connect with.”

Daydream into this person’s life and imagine every detail you can about this person. Get into their heads, their hearts, and their very souls. Feel like you know this person intimately.

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Kaia Maeve Tingley

Kaia Maeve Tingley

Woman, Mother, Wife, Goddess Worshiper, Priestess of the Dirt, & Queen Bee of the #TechHippies. I write essays & poems about coming back home to self. #onelove