Why Apple Needs A Watch For Kids

Tim Ventura
The Startup
Published in
5 min readDec 5, 2019

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It’s a simple idea, easy to execute, profitable & socially responsible. Here’s how Apple can help parents use the Apple Watch to track their kids….

Last fall my 9-year-old start riding her bike to school. It’s only a 2-block ride, but I felt nervous. So after making sure her helmet fit, her reflectors were in place, and her bicycle had LED head/tail lights ($10 at Walmart), I went looking for a way to keep track of her location.

Things are different from when I was a kid. We’d be out of the house, playing in the woods for hours — as long as we were home for dinner, nobody got in trouble. But we live in a different world now, with different needs, dangers, and tools for parents, so it seemed prudent to see what I could come up with to try and keep her safe without smothering her.

Why The Apple Watch?

I began my search for an inexpensive child-tracking solution optimistically — immediately finding an array of options on the market, all promising to keep you aware of your child’s location, and most even allowing you to call them.

As I dug deeper, I found that child-trackers are specialized, expensive, typically made for younger children, and don’t really have good communication capabilities. Most of the child-trackers I found would be perfect for a 5-year-old, but my daughter…

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Tim Ventura
The Startup

Futurist & business executive with 25+ years of industry experience and a passion for the future. https://www.youtube.com/c/TimVenturaInterviews/