Why are Bad Projects So Hard to Kill?

How to Recognize and Counter the Endowment Effect

Photo by Gary Chan on Unsplash

“You want to wake up in the morning and think the future is going to be great — and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars,” said Elon Musk on the…