Why are Digitally Native Brands Revolutionizing Retail, and Why No Legacy Brand is Safe

Nate Poulin
Jul 16, 2019 · 11 min read

Setting The Table

Over the past 100 years, the Retail and Consumer Brand landscape has been dominated by monolithic giants who’ve leveraged massive scale, powerful distribution networks, and tight control over limited advertising mediums to choke competition and own market share. These factors served as…