Why Bad Reviews Can Be Good For Your Business

Richard Fang
The Startup
Published in
5 min readApr 21, 2019

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Most businesses underestimate the importance of reviews

Every startup or business will receive bad reviews no matter what they build or do. The bigger you get, the likelihood of the amount you get increasing. What is often a misconception though are that bad reviews means bad business.

This is not always the case!

Having negative reviews for your business or startup can actually be more beneficial than you think.

Bad Reviews Assist in Buying Decisions

When consumers or even businesses go to look at reviews, they not only look at positive ones but also negative ones.

Negative reviews can provide a more realistic look into your business and actually provide more trust than having all 5 Star positive reviews.

The reason why negative ones are looked at in the first place is to find out why other people were dissatisfied with the product.

It may come surprisingly that most people write ‘bad’ reviews not because the product was bad but because it did not meet expectations.

A Yotpo study of 1.3 million reviews found that the most commonly used negative word in reviews — by an enormous margin — is “disappointment” or “disappointed.”

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