The Startup
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The Startup

Why Being Anywhere and Everywhere Drives the Smartest Consumer Strategies Today

The data tells a story, and that story says ubiquity wins

Remember when we used to joke about there seemingly being a Starbucks literally on every corner of our major cities? Remember when “The Simpsons” made fun of Starbucks for taking over every store in the Springfield Mall?



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David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: