The Startup
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The Startup

Why brands lose customers when they lose focus

Brands often assume giving people more information is better. But to customers, more options can be paralyzing.

Photo by JC Gellidon on Unsplash

Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all.




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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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