Why Consistency Wins Online — How to Create a Cadence That Works for You
Consistency is the key to making noise on the internet.
Yet I watch as young writers, artists, musicians who create amazing content constantly struggle to keep a regular cadence when it comes to posting or publishing. They might write an engaging article one day only to go silent for weeks before publishing again.
I’m plenty guilty of this, too. But, having published 300+ articles over the past couple of years, I can promise you this:
If you want people to pay attention, you need to be consistent.
Whenever I got into the swing of publishing articles on a consistent basis over time—whether it was once a week, three times a week, once a day—I always saw higher engagement when I posted on a regular basis versus when I posted sporadically.
That is, whenever I didn’t have a content plan, I published randomly, less often, and spent more time deciding on what to write about instead of being able to jump right into it. As a result, my articles didn’t perform as well, and even if one did gain some traction, people would visit my profile to see the next most recent piece was published weeks—even months—prior.
