Why Content Marketing Beats Paid Advertising Almost Every Time
Content is the new age of marketing and here’s why
Every business wants more customers and leads, but many aren’t sure about the best way to get them.
Many turn to promoting their service/product through marketing.
But when it comes to marketing, there are a lot of different options to choose from.
Some businesses opt for paid advertising, while others focus on content marketing.
So, which is better?
The answer may surprise you but content marketing (almost) beats out advertising every time.
Let’s explore the reasons why content marketing is so successful and discuss some of the benefits that it has over traditional advertising methods.
What’s the Difference Between Content Marketing & Advertising
The main difference between content marketing and advertising is how it’s used.
Content marketing uses content to attract customers, while advertising is paid for advertisements on television, print media, or online media like ad space on websites, or Instagram & Facebook ads.
