Why Digital Marketing Is Just a Football Game

Start managing your marketing efforts like a football coach

Football is the most competitive, physical, and aggressive activity. The preparation that goes into every game is incredible and is executed by some of the world’s best athletes. Digital Marketing can be as competitive and aggressive as any football game. Replacing highly toned athletes are world-class marketing minds, all looking for that extra inch for an edge.

Both Football and Digital Marketing are simply a game. The stakes are high in both, but it’s still a game. What goes into winning the game is a lot more than you see on your TV and in your feed.

It’s All About the Pre-Game Prep

Football coaches spend 98% of their time going over in-game video, success and failure statistics of possible plays, in-game probabilities, and ratios of player on player matchups. When the coach finally steps on the field, they are merely executing those strategies. The decisions they make during the game were pre-determined days ahead of time.

Your marketing strategy must be no different. If you decide to start running Facebook Ads to your website while logging into the Facebook Ad Manager, you’re setting yourself up for failure. You need to outline your strategy…