Why Do You Need Marketing Automation?

Image for post
Image for post

If you ask a business owner or a marketing manager, how their business hours usually go, they will tell you about one meeting after another (all to make sure that the team is on track to achieve quarterly goals). In addition, you still need to double-check how the campaign on social networks is going and so on and so forth.

It’s hard to find a balance and at the same time be sure that all your marketing actions are directed to the right audience at the right time while delivering the right message. That is why a lot of companies are turning to marketing automation. NinjaPromo gathered major reasons to automate your promotion activity.

What do we mean saying “Marketing Automation”?

This term refers to software whose purpose is to carry out marketing activities (publishing posts in social media, sending emails, etc.). Manual labor, in this case, is not required. Such software, when properly applied, grows the number of potential buyers with the help of personalized content, turning them into loyal customers.

Let’s consider 5 explanations for why marketing automation is critical for marketers and business owners.

It saves time

  • Automation of posts and advertising in social networks allows you to save more than 6 hours per week.
  • The response rate to letters (Reply Rate) is increased by 250% with the automation of mailings aimed at establishing initial contact and follow-up.
  • Automated tools save you up to 80% of the time required to make appointments with clients.

You no longer need to enter every morning the program and schedule your posts on social networks or send email one by one. Thanks to automation, you can plan everything in advance and be free for other activities.

In addition, integration with various automation tools in products avoids switching from platform to platform and simply save you time.

Image for post
Image for post
Photo by Djim Loic on Unsplash

It helps to get more from the CRM systems

The customer relationship management system, or CRM (Customer Relationship Management), is more contact oriented and is mainly used by the sales department. Such programs allow you to save contact information (names, addresses, phone numbers, sometimes — features of customer behavior or details of the last conversation).

Software for marketing automation is intended, in fact, for marketing. In addition to saving important contact information, it shows where users are located in the funnel, what resources they downloaded, which pages they interacted with, and most importantly, they allow them to automatically perform tasks assigned based on these interactions.

Both CRM and automation software are good on their own, but in combination, they become even more beneficial. Using an automation tool with an integrated CRM system, you can see contacts from sales managers and preferred advertising activity — all in one place. This gives you a much deeper picture of the relationship of the individual consumer with your brand, allowing you to choose the best ways to establish contact.

For example, marketing automation integrated with CRM can be used to send targeted emails directly to contacts in your system. Without this integration, you would have to manually download all contacts from the CRM database, losing time and money and risking to take an erroneous user action. So, if someone inaccurately enters an email address, an individual will not receive a letter and the sale will not take place.

Image for post
Image for post
Photo by QuickOrder on Unsplash

It provides data that draws an “aggregate picture”

When using a single tool specifically designed to track the impact of advertising on sales, you get enough chances to upgrade your strategy. Unsatisfactory results will not come as a surprise to you.

It systematizes

For example, when a user subscribes to your blog, you can set up an algorithm that automatically sends a welcoming letter in which articles will be offered and, possibly, a follow-up-offer given. You can also automatically send your followers articles once they are posted.

Image for post
Image for post
Photo by Samuel Zeller on Unsplash

Automation allows you to create personalized content

Think about it, what would you like to receive — a newsletter, where the message comes in general, standard words or a letter as if it were specially created for you? Email with your name, which says: “We think you are interested in X, Y, and Z because you have loaded offer N1”. Most likely, you pay attention to the second option.

An afterthought


Thank you for reading this article! Please, share it if you’d enjoyed it and tell us what you think about the use of automation tools for marketing. Also, you might like our other stories:

How to Measure the Effectiveness of a Mobile Application?

Everything You Ever Wanted to Know about Community Management

Is E-Mail Marketing Dead?

Does Content Marketing Drive Sales?

Image for post
Image for post

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by +443,678 people.

Subscribe to receive our top stories here.

Image for post
Image for post

The Startup

Medium's largest active publication, followed by +669K people. Follow to join our community.

Sign up for Top Stories

By The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month. Learn more

Create a free Medium account to get Top Stories in your inbox.

Thanks to Natasha from Hacker Noon

NinjaPromo — Let’s Grow Your Business Together

Written by

We’re a creative growth-marketing agency that helps scale-ups, startups, and tech companies achieve inspiring results.

The Startup

Medium's largest active publication, followed by +669K people. Follow to join our community.

NinjaPromo — Let’s Grow Your Business Together

Written by

We’re a creative growth-marketing agency that helps scale-ups, startups, and tech companies achieve inspiring results.

The Startup

Medium's largest active publication, followed by +669K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store