The Startup
Published in

The Startup

Why entrepreneurs make bad decisions

Photo by Nik Shuliahin on Unsplash

My colleague Jeff and I had just shown the numbers to the group sitting in front of us. The graphs on the screen were undeniable.

If our client built what they were planning, they would suffer negative cash flow in year three that they could never recover from.

Our scenario mapping was straightforward and clearly presented.

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