The Startup
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The Startup

Why every business needs a geospatial strategy

source: unsplash.com

“Why do we need a geospatial strategy?” — a skeptical CIO.

It’s a fair question, but no matter how often I’m asked, I find I’m caught slightly off guard. Because if what they mean is: Why does this geospatial stuff matter? Why is it worthy of a strategy? then it means the importance of “geo” at the executive level is still unclear.

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Matt Lewin

Matt Lewin

Management consultant and technology strategist. I write about working life and personal growth. Director at Esri Canada