Why Freemium Is The Most Popular Way Of Mobile App Monetization
So, you have your app developed and ready to enter the market.
You have already mapped out a marketing strategy and now it is time to make the decision about how you will generate revenue from your app. If you Google “app monetization strategies”, you will find dozens of proven and reliable ways to make money with your app like advertising, partnerships and sponsoring, in-app purchases, affiliate marketing, etc.
To ensure your app’s success, your monetization strategy needs to constantly be a balance between revenue generation and user experience, as one is worthless without the other. Many of monetization strategies, such as advertising, can be pretty distracting for users, which may result in the lower engagement and loss of interest.
The necessity to keep users satisfied and generate revenue within the app created a “Freemium” app monetization strategy, which remains one of the most popular and user-friendly of the ways to make money with the app.
So what is Freemium and why we love it?
What is Freemium?
The term Freemium a portmanteau consisting of 2 parts: “free” and “premium” to describe a mobile (or web) application that costs nothing to download and…
