Why High-Quality Photos Are Important to Your Business
The world is constantly changing, thus this continuously movement makes the business world grow more competitive every day.
If a business wants to be successful, it needs the capability of adjusting to every kind of change, especially how the brand is marketed.
Like we said on a previous article (Is Visual Content Marketing really important?) the written word is not near enough to entice and attract an audience. It still matters but it’s just not enough.
A business needs something to attract its audience’s attention faster, so that they can engage with them. This “something” must contain the same effect has the written word, it must be informative and respond to people’s needs, it also should help people relate to a product or service.
This is when high-quality images come in and becomes a compelling option. Photos, unlike the written content, are easier to understand, appreciate and share. They’re straightforward and appealing to look at.
Need numbers? Just look at some of the recent statistics around imagery and audience engagement:
- Articles with relevant images average 94% more total views than articles without images.
- A press release with photos gets nearly 15% more online views than a text-only press release.
- 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
- Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision. (Source: MDG Advertising Infographic)
The importance of high-quality photos for a business and its buyers:
1. Photos represent the business
The first impression always last. This is why business owner have such a hard decision to make, regarding the method they choose to represent their business. Why? Well, not matter what they end up choosing, it will have an enormous impact on how people will look at them.
That’s why high-quality photography is such a good option, as a representation of a business. A business should use clear pictures that tell the visitors what their company’s mission and values are.
2. Builds brand and credibility
Business thrive when they achieve the potential buyer’s trust, this is why it’s so important to give them a clear image of the business mindset. After gaining their trust, a business should introduce a product to them. This is when it gets tricky, marketing wise.
The high-quality photos on a business website, serves as proof that the product is good, both quality wise and appearance.
· Customer’s point of view: when a business encourages customers to post images of how they use their product or service, they’re both trusting and empowering them. This helps build credibility — transmitting the image that the business cares and respects it buyers.
3. Tell a visual story
A photography is worth a thousand words, this is absolutely true, but before a business can achieve that, it needs to compose a captivating brand story first.
People always look forward to unique, informative and interesting stories, business just need to make a story with those qualities.
4. Create a message for the business
Nowadays people can judge a website after only 2 milliseconds. If a website has long texts everywhere, it will surely not get the views it wants.
A business needs to form the message into a high-quality photo, this way it has a higher chance of being read. If the photo is pleasing to the eye and easy to understand, the audience will read the entire content and eventually purchase the product or service.
5. Photos can help a business stand out on the web
Every business wants to be visible to their target audience, especially online, since people stay online most of the time, especially after COVID-19 happened.
Having a website and Social Media accounts are some of the most effective resources to own in the internet. Even if SEO is always on the top of everyone’s list.
If you’re interested in thus subjects, you may also enjoy reading about the importance of visual content marketing.
Need quality custom photographic content? Visit us to learn more about us — Frameload. Keep up with our news! You can follow us on Instagram, LinkedIn or Facebook.
