Why I Just Did It


I have had so many ideas.

I am always scared that my future kids will think of me as a stupid father who constantly bullshits and comes home every day with a new business idea.

But I can’t control it. I get excited and curious about almost anything that surrounds me.

I once considered even getting into the business of manufacturing custom designed remote controllers for garage doors.

I just can’t stop myself.

It also happens very often when I am with friends.

So, we meet for a coffee. They start talking and I start listening to them.

Then, the same thing happens. I catch a word or a phrase in a sentence my friends just say and I get lost.

“Oh man, so the girl sent me this stupid sticker, says my friend.

I stop listening to him and start thinking whether those “stupid stickers” we send each other on chatting apps would make money back in Rome, Italy.

My brain starts generating ideas. The problem is that it generates so many of them in such a short time that it leaves me completely exhausted.

Within few minutes, I can’t even remember those stupid stickers anymore.

Because from stickers, my brain jumps on to thinking of products for girls. From girls to make-up products. From make-up to subscription boxes. From subscription boxes to:

HOLY SHIT!!!

I got it!!!

I found the best idea ever:

A subscription service startup that people sign up for $49/month and the service sends them a box full of random “Made in Italy” products every month.

Did someone already implement this idea? I quickly google it and can’t find anything.

Yes!!!

Oh man, people will love it!!! Everybody loves Italian stuff, right?

Sexy Italian shirts and prosciutto in a cute little box sent every month.

Before I go purchase a domain name and secure social media handles, I realise my poor friend has been talking for half an hour now and I haven’t even listened to a single word of what he said.

Another thing I also noticed recently about the idea porn is that if I sleep on an idea, I will find it as a totally bullshit idea as soon as I wake up the next morning.

So now, whenever I catch myself thinking of an idea during the day, I already know that I am bullshitting and I will hate the idea next morning.


Even though idea generation is so much of a fun exercise, ideas cost me both time and money.

Every time I work on an idea, I end up buying another domain name, hosting plan, paying a designer for at least a mockup logo or for a landing page design, etc.

I also waste my time trying to learn new skills such as designing and coding, to research the market, or to secure social media handles, etc.


Among those millions of ideas, I have always had this idea of launching a simple website on which I could list awesome free resources.

I was imagining it as a website or a tool that lists hand-picked free quality resources that cover each area from marketing to design.

However, I have also always been scared that the idea is too basic, too simple, too small. People would laugh at me of considering such a stupid small thing even as a tool to launch.

Here comes the interesting part:

After having wasted so much money and time, I have started questioning the importance of a Minimum Viable Product and I read the definition again:

“…the minimum viable product (MVP) is the product with the highest return on investment versus risk.”

  • The highest return I wanted was to see if I could help people by listing all the quality and hand-picked free resources.
  • And the highest risk I wanted to take was to test this idea WITHOUT SPENDING A SINGLE PENNY, at least for the first time in my life.

So, I came up with these crazy questions:

How can I test whether people would need those free resources?

And how can I collect that feedback without wasting any more money?

Do I really need a landing page at this stage?

Can a blog post be my MVP?

How about I write about it on Medium?

Can Medium be the new MVP for startups or at least for my tool?

So, I did it. I wrote a list article: +300 Awesome Free Things and I started waiting for the reaction of the people.

Then, something amazing happened.

The article started to go viral days ago and it has been the most recommended story on Medium for days, getting over 600K views.

Things got even better after influential people like Dave McClure recommended and shared the list on 500startups Twitter account.

Soon after, I turned the article into a website I called Freebie Supply. Someone found it and the next morning I woke up, Freebie Supply was already number #1 on Product Hunt.

But let’s stop bragging about this article and the website for now.

Because there are few questions I am asking myself while I am typing these words:

Is this list tool of free resources a big thing? Can it be a startup? Can it be a company one day?

  • The answer is probably NO.
  • But who knows? Maybe the next thing I will test in my next article will be a huge thing.

Does it have to be the next big thing?

  • My answer is NO.
  • By trying to be epic with every single thing we do, we put so much pressure on our shoulders.
  • Maybe something will born out of it one day. Maybe I will meet a person after this article who will change my life.
  • Don’t we end up getting nothing done by trying to show the best of our work?

Will people laugh at me for launching such a small thing and even writing an article about it?

  • The answer is probably YES.
  • But if I keep thinking what people will think of my articles and tools, I will keep getting absolutely nothing done.

However, here are the questions that really matter to me:

Did I test my idea and collect valuable feedback?

  • YES.

Did I spend any money?

  • NO!!! Not even a single penny!!! It all happened on a Medium blog post.

Did I waste my time learning new skills because I am not a designer nor a coder?

  • NO.

Did I help people and solve a problem?

  • Oh YES!!
  • I am overwhelmed with all those emails or tweets or messages from people thanking and telling me how much they needed this stuff.

Am I happy and did I do something I was really passionate about?

  • YES!! I just danced to a Katy Perry song.

Therefore, here are 3 things I promise myself as of today:

1. I will stop wasting money

I promise I won’t buy domains or hosting plans or cheap logos or mockup designs before testing my idea.

I will instead first move my ass and go in front of those people and ask if they actually need the stuff I am selling.

I will start spending money only after I have some feedback. And I will spend it wisely.

2. I will stop wasting time

I promise I won’t waste my time securing social media handles.

I will stop wasting my time trying to learn new skills just because I can’t afford hiring people with those skills I am missing.

I will instead see the feedback and decide later what to spend my time on.

3. I won’t plan too much

I promise I won’t keep my ideas secret.

I won’t be scared that people will laugh at me or steal my idea.

Instead, I will do the complete opposite:

I will write a story or article about it, and I will share it with the whole world.

Or I will tweet about it. Or I will walk to the city center and ask random people what they think about it.

I promise I will kick my ass and I will just fucking do something for it.

Am I really going to publish this bullshit post now?

Wait, I am not a mother-tongue English speaker, my writing sucks, and I need to send this article to my editor for proofreading to spend another $50.

Let me at least reduce the number of “fucks” I have written in this post, or turn them into “f*cks”, so people will criticize me less.

Shall I maybe just sleep on it?

If I keep thinking all these things, I will never publish this article.

So, you know what?

I will just fucking publish it.

And from now on, I promise I won’t bullshit but I will just fucking do it.


Thanks for reading, more about me here or here. You can also read more of my essays:


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