Why I Love (And Hate) Copywriting

Writing for algorithms and not people is a bad move

Kitiara Pascoe
Sep 11, 2019 · 5 min read

An existential rollercoaster

When I started writing for a copywriting agency, I couldn’t believe my luck. Here I was, getting sent briefs from major international brands and writing…for money.

And then the slump

As content marketing grew into the latest buzzword, I started getting briefs for blog posts. I read about highly successful content and copywriters who were killing it.

The mistaken belief that All Content is Good Content

Many companies seem to believe that if they have a huge bulk of content, they’ll show up well in search engines and their business will grow.

How this affects the copywriter

Why not just take the money? Who cares that no one reads it if you get paid?

So what’s the answer?

It feels like a rollercoaster, because one minute I’m thrilled to get a bulk of work and the next I’m down because it feels meaningless.

The Startup

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Kitiara Pascoe

Written by

Travel and Outdoor Writer | Journalist | Author of In Bed with the Atlantic (Fernhurst, 2018) | New book pub’d by Quarto coming 2021 | kitiarapascoe.com

The Startup

Medium's largest active publication, followed by +771K people. Follow to join our community.

Kitiara Pascoe

Written by

Travel and Outdoor Writer | Journalist | Author of In Bed with the Atlantic (Fernhurst, 2018) | New book pub’d by Quarto coming 2021 | kitiarapascoe.com

The Startup

Medium's largest active publication, followed by +771K people. Follow to join our community.

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