ONLINE COURSES

Why I Rebuilt My Entire Online Course on a Different Platform—And What It Taught Me

Was the effort worth the benefit—and what can you learn from this arduous journey?

Carl T. Rogers, MFA | Storylosopher ✍️
The Startup
Published in
9 min readFeb 27, 2023

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A woman creates digital content with a stylus, drawing pad, and laptop.
Photo by Josefa nDiaz on Unsplash

How it All Began

I came up with an idea, built an online course, struggled to market it, finally made my first sale (!)…and then decided to start over.

Crazy, right?

Yes.

But I’m glad I did it.

This is the story of why I switched platforms, what it cost me, and what I learned as an entrepreneur along the way.

Why I Switched

I started out on Podia, a simple platform you can use to sell digital products or a website. Podia was nice, but in the end, it just didn’t have the power I required (more on that in a bit). So, I took the plunge and rebuilt my entire course in another system I still use today called Kajabi.

I’m not going to explain all the stand-out features Kajabi has; you can read about that here (affiliate link). Instead, I want to show you how I’ve been able to leverage Kajabi for my online courses and what this process taught me as a fledgling entrepreneur.

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