The Startup
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The Startup

Why I Stupidly Shut Down a Successful Company

Judging success in entrepreneurship is harder than most founders think

Image courtesy Andrea Piacquadio via Pexels

Every entrepreneur I’ve met struggles to accurately judge the progress of whatever they’re currently working on. No matter how much they’ve built or achieved, they always feel like it’s not enough and like it could be so much better. This is a problem because, when you…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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