Why I’m Starting Over!
A letter to my former self
3 years ago this month, I started my business. Very few startups get to celebrate their 3rd birthday.
This is the letter I wish I could have written to myself 3 years ago. I hope it brings you some wisdom to guide you through the first 12 months of your business adventure.
Month 0 — Just do it!
Just launch! Stop procrastinating. It doesn’t have to be pretty or fancy. Create a simple site using Squarespace and put your business idea in front of customers. The biggest cause of startup failure is not starting!
Key Tip: Seek Progress not perfection
Month 1- No product, no problem
Find customers first, then worry about finding suppliers. By month 2, I had 2 potential customers but no suppliers to help me provide my service. The ultimate best problem to have. When seeking out partners, try to create a win/win model and question all industry norms.
Fix all your costs where possible. This will let you calculate your profit margins much easier. You will live or die by this.
Key Tip: Test all your assumptions. Avoid reverting to old habits that no longer work. Be brave and try new methods.
