Why Kia Is Winning While Other Car Brands Are Wrecking Themselves

Kia is now more reliable than Hyundai, Tesla, Volkswagen, Mazda, and Nissan — according to Consumer Reports.

Kia

Kia was once an afterthought.

Cheap. Unreliable. Forgettable.

That’s not the case anymore.

Today, Kia is a powerhouse. It builds some of the most stylish, reliable, and feature-packed cars on the market. And it didn’t get there by accident.

It got there by listening. By evolving. By delivering exactly what people want.

How did Kia go from bankruptcy to industry leader?

Let’s break it down.

1. From underdog to industry leader

Kia was founded in 1944 in South Korea as a manufacturer of bicycle parts and later expanded into motorcycles and trucks before producing its first car in the 1970s.

Kia

In the 1990s, Kia was on the brink of collapse. It lacked an identity, produced low-quality cars, and was drowning in financial trouble.