Why Large Companies Fail

Copying competitors is a losing strategy.

Jeroen van Zeeland
Nov 28, 2019 · 5 min read
Photo by Alex Haney on Unsplash

TikTok was downloaded 614 million times this year, more than Facebook, Twitter and Instagram the same year combined. TikTok is appealing to a younger audience and has gained substantial traction globally. Despite American shade-throwing, the Chinese owned company has accrued a massive 1.5 billion downloads in just a few short years. Even more…