Why Market-Fit Is Crucial for Your Success

“There is no doubt that so many startups fall at the market fit hurdle. — Not only do they get it wrong, but they keep making the same mistakes…”

The majority of startups crash and burn simply because they toss away their funding before putting sufficient research into whether or not consumers will want what they have on offer. Indeed, one of the hardest things at startup is finding the right product market fit, and the fact is that because it is so incredibly challenging, most companies will not be able to find it. To that end, right from the get-go: you need to have an excellent framework and process that maps out how your startup is going succeed, so you can achieve a high product-market fit. Moreover, it is crucial to be mindful that you are at the start of a long journey, and that this process can take a very long time. — In fact, when the startup reaches phase 2, you are still refining and building it. And getting a large volume of people through your door can take years. Weebly, for example, took four long years — but now look where it is…

Check out David Rusenko’s YouTube ‘How To Find Product Market Fit,’ which looks at the game plan which resulted in Weebly’s incredible success story