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The Startup

Why Marketing Departments Shouldn’t Be Confined to a “Department”

Photo by Helloquence on Unsplash

When we describe modern businesses bigger than a handful of employees, there’s often a tendency to compartmentalize roles. On large scales, this is highly efficient for most areas; for example, a financial department doesn’t need much interaction with customer service (other than to exchange particular bits of information), and can operate more efficiently when self-contained…

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Jayson DeMers

Jayson DeMers

CEO of EmailAnalytics (emailanalytics.com), a productivity tool that visualizes team email activity, and measures email response time. Check out the free trial!

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