The Startup
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The Startup

Why More Startups Should Embrace the 80/20 Rule Early On

When it comes to showing customers some love, startups that want to grow sustainably should focus on the ones who love them back.

Anyone who’s worked in the startup world long enough knows the allure of saying yes to every opportunity that comes your way, especially when a company is in its infancy. This is especially true when it comes to taking on new clients. It’s…

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Drew Kossoff

Drew Kossoff

Drew Kossoff is an entrepreneur, conscious capitalist, and CEO of Rainmaker Ad Ventures, one of the fastest-growing digital media buying agencies in the U.S.

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